The Supreme Lord Sri Krishna, attracts all because of His Supreme Transcendental Qualities. The name Krishna denotes that He pleases all by attracting all. All others, other than the Supreme Lord Sri Krishna are being attracted by Him. As for example, it is the nature of the magnet to attract iron and it is the nature of iron to be attracted by the magnet. But when there is rust on the iron, this nature is not seen to be manifested. When the rust is removed iron immediately runs towards the magnet. All living beings of this world, in their real selves have got attraction for Sri Krishna i.e. have got natural love for Sri Krishna. It is not to be borrowed from somebody else. When the spirit soul by misuse of his relative independence becomes averse to Sri Krishna he is enveloped by the illusory energy of the Supreme Lord and is hurled down into this worldly ocean of births and deaths. A fortunate spirit soul, by the previous good impressions of eternal good deeds, comes in contact with the bona fide pure devotee, and then their eternal nature to love Krishna is awakened.